I’ve had a credit card through Household Bank for many years. This morning I opened an email from them and saw that they wanted me to log into my account for an important message.
I wondered what it could be? Has my account been compromised? Has my identity been stolen?
The slightly urgent email
So I immediately log into my account…
Ummm, this message is NOT important to me
The message waiting for me wasn’t important to me in any way. It is important to them, just not to me.
I understand that Household Bank wants to stop sending me my statement every month in the old-fashioned way. I understand that it costs them money to do that and that they would save lots of money if they never had to mail anything again. What I don’t understand is why I should care about their cost-cutting measures.
How about this instead, “Hey Phil, if you sign up for email notifications instead of paper mail we’ll lower your interest rate a bit!” See how that suddenly becomes a message that is important to ME?
{ 21 comments }
